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# Public Choice Trophy 2026: a recognition for Thai botanicals
- URL: https://www.losiam.com/public-choice-trophy-2026/
- Published: 2026-11-10T02:57:57.000Z
- Updated: 2026-11-13T07:04:02.000Z
- Description: On 5 November 2026 in Singapore, LOSiam founder Thomas Pouplin received the Public Choice Trophy at the Trophées des Français de l'ASEAN. What a public vote says about rare Thai materials, green chemistry and sourcing at the farm.
- Author: Thomas POUPLIN
- Tags: News, sustainability, Chiang Mai, #badge: Prize, #homepage-feature

On 5 November 2026, at the Residence of France in Singapore, LOSiam founder Thomas Pouplin received the Public Choice Trophy at the 8th Trophées des Français de l'ASEAN, organised by lepetitjournal.com. The other trophies are chosen by a jury. This one is decided by public vote.

For a young laboratory working in the narrow world of fine fragrance ingredients, that distinction matters. It means the people who voted were not only perfumers. They were farmers, researchers, rugby players, families and readers who had never smelled an absolute, and who still recognised something worth supporting.

#### From pharmacognosy to perfumery

Thomas Pouplin is a pharmacist by training, specialised in pharmacognosy, the science of molecules of natural origin. After a Ph.D. in natural substances chemistry and fourteen years of clinical research in Vietnam and Thailand, he turned that method towards a different question: what does Thailand's botanical heritage smell like, and why has so little of it ever reached a perfumer's organ?

LOSiam was founded in 2022 and began operating in June 2023 at CMU Biopolis, on the campus of Chiang Mai University, in partnership with its Faculty of Agro-Industry. Today the laboratory offers around twenty exclusive absolutes, CO2 extracts and concretes to perfumers in Thailand and worldwide.

![](https://www.losiam.com/content/images/2026/11/20261105-7V_04489.jpg)

#### What the trophy recognises

**Materials that had never been bottled.** Much of the natural palette available to perfumers repeats itself: the same flowers, the same origins, the same profiles. LOSiam deliberately works the other way. We do not produce frangipani, because the market already has plenty. We do not produce jasmine, because it is not grown around Chiang Mai. Instead, we capture what grows here and nowhere else in the same way: Saraphi (*Mammea siamensis*), a tree flower that appears for about ten days a year around Songkran, or Miang, the thousand-year-old fermented tea of the Lanna kingdom.

**Green chemistry by design.** Around 90% of the solvents we use are recycled. Around 10% of the plant material we process comes from fruit or residues that would otherwise be discarded: teak sawdust that would be burned or left piling up, with no tree cut; tangerine peel, pith and pulp collected right after juicing.

**Sourcing at the farm, with respect for local know-how.** Every material is bought directly from the farms and workshops that grow or prepare it. We do not change their methods or traditions. We discover them and translate them into absolutes for perfumers around the world. Our sourcing follows a specification written to anticipate Thailand's ratification of the Nagoya Protocol.

#### A sector, not just a company

"I did not only create a company," says Thomas Pouplin. "I helped bring a whole supply chain into existence." Behind each bottle are the families who harvest, the team in Chiang Mai who sorts and extracts by hand, and the university that hosts the laboratory. This trophy belongs to them as much as to us.

Our thanks go to lepetitjournal.com, to the Embassy of France in Singapore, to the event partners, and to everyone who took a minute to vote.

![](https://www.losiam.com/content/images/2026/11/20261013_113151.jpg)

#### Smell it for yourself

No article can replace a smelling strip. If you are a perfumer and want to discover these materials, our Discovery Kits (Lanna, Jungle and Thai Gourmand) bring five pure absolutes each to your lab. [Contact us](https://www.losiam.com/contact/) or explore [our products](https://www.losiam.com/our-products/).

*Read the coverage (in French):* [*the portrait in lepetitjournal.com Thailand*](https://lepetitjournal.com/thailande/communaute/losiam-thomas-pouplin-met-connaissances-pharmaceutiques-service-parfum-458135?ref=losiam.com) *and* [*the laureates' article in lepetitjournal.com Singapore*](https://lepetitjournal.com/singapour/communaute/trophees-francais-asean-2026-4-talents-choisissent-asie-rayonner-la-france?ref=losiam.com)*.*  
  
This recognition rewards the work behind our palette: the [Discovery Kits](https://www.losiam.com/discovery-kits-meet-the-palette/), built around five absolutes each, and single materials such as [Saraphi Flower Absolute](https://www.losiam.com/rare-saraphi-absolute-a-jewel-of-thai-heritage-from-chiang-mai-university-campus-trees-to-luxe-fragrance/) and [Miang Absolute](https://www.losiam.com/miang-fermented-tea-absolute-lanna-thailand-perfumery/). To explore the full range, see [Our Products](https://www.losiam.com/our-products/), or [contact us](https://www.losiam.com/contact/) to request samples.